Got a process eating
your time?
Tell me about it. I identify the manual work and build the automation to fix it. Fixed scope, clear deliverables, no ongoing retainer required.
Try the automation now
Answer a few questions about the process eating your time and Claude turns your answers into a personalised report, sent straight to your inbox.
Ops Diagnostic and AI Report
Fill in the form and a Make scenario runs your answers through Claude to generate a personalised ops report, then emails it to you within minutes.
Try the diagnosticMy process
Every engagement starts the same way, whether you run the diagnostic above or just send me a message.
Recent builds
Two automations currently in production. Here's what they do and the numbers behind them.
Winning a first-in-first-out SMS scramble, automatically
Legal Aid sends duty lawyer offers to a pool of practitioners at the same moment. Whoever replies first gets the job. This automation replies before anyone has finished reading the message.
The problem
Offer texts go out to multiple practitioners simultaneously, first to confirm wins the booking. Reading the message, checking the diary, and typing a reply back by hand cost seconds every time, seconds that regularly went to someone faster.
The build
An iPhone Shortcut forwards the offer SMS to a Make webhook the instant it lands. The automation pulls the job ID, date, and court location straight out of the message, checks the calendar for that date, and if it's free, books the job, blocks the day, and sends the confirmation reply, all before a person could finish reading the text. A second automation listens for Legal Aid's follow-up: confirmed offers get logged against the booking, and if another practitioner got there first, the day is released again.
The outcome
10 to 15 offers run through the system every month. Every one is processed in under 3 seconds, with a 100% win rate whenever the calendar shows the day as free.
A 4,000+ record dental practice database, live in a week
An automated pipeline that scrapes dental practices off Google Maps, cleans and deduplicates the data, verifies every email, and loads qualified records straight into JobAdder. No manual entry, no manual verification.
The problem
Sourcing dental practice contacts across Australia meant manually searching Google Maps region by region, copying details into a spreadsheet, checking each one wasn't already on file, and hand-verifying every email before it could be trusted for outreach.
The build
An Apify scraper pulls practice listings straight off Google Maps by region. The data is cleaned and deduplicated, every email is verified before it's accepted, and each qualified record is pushed straight into JobAdder via API, ready to work without anyone touching a spreadsheet.
The outcome
Zero to 4,000+ national dental clinics in a single week. In the first month alone, in one state, the pipeline produced 20 qualified job ads and converted to 3 candidate placements.
I have spent 20 years in operations roles at companies like Salesforce, Verizon, Criteo, and ADP. What I noticed every time was the same thing: people buried in manual work that a well-built automation could eliminate in a day. Now I do just that. You tell me what is eating your time, I figure out how to automate it, and I build it.
I keep engagements tight by design. One problem, one build, one clear handover. No ongoing retainer, no ambiguity. When I am not at a keyboard I am probably training for a triathlon somewhere in the Philippines or Australia.
Questions people ask before booking a call
What kind of process can you automate?
Anything repetitive that currently needs a person to move information from one place to another, check something, or send a reply. Booking confirmations, lead intake, data entry between systems, notifications, and report generation are common ones. If you can describe the steps you take by hand, it can usually be automated.
How does pricing work?
Every engagement is fixed scope and fixed price, agreed before any work starts. There's no ongoing retainer and no hourly billing. You get a clear price and timeline based on what you need built, then that's what you pay.
What tools do you build with?
Mostly Make.com for the automation logic, alongside tools like Tally, Notion, Apify, Fathom, and Slack depending on what the job needs, along with Claude and OpenAI for anything that needs AI judgement rather than pure logic.
Do I need any technical knowledge to work with you?
No. You describe the process that's eating your time in plain terms, I turn it into a scoped plan and build it. You don't need to know how Make.com or any other tool works.
What happens after the automation is built?
You own it outright. There's no lock-in and no required retainer. If you want ongoing support or future builds, that's available, but nothing is bundled in by default.
How long does a typical build take?
A few days to a few weeks, depending on the complexity. You'll get a specific timeline as part of the scoped plan before work starts.
What industries do you work with?
I've built automations for dental recruitment and legal practices, among others, but the work isn't industry-specific. If a process is repetitive and rule-based, I can automate it regardless of what industry you're in.
Got a process eating your time?
Tell me about it.
Start a conversation below, or book a short call if you would rather talk it through. No sales pitch, just a conversation about what you need built.